A fractional Head of Canada for food, drink and consumer brands.
Distributors, brokers, agencies. They all work on your brand. I work for you.
Each of them does one job, for many brands at once. I join your team part-time to run your brand, marketing and online sales here, and keep every partner pulling in the same direction.
Built for brands from
Australia
Ireland
the UK
New Zealand
…and anywhere else, if Canada is a market you're serious about.
The Gap
You hired partners. Nobody is managing them for you.
Every outside partner in Canada does one piece of the job, for many brands at once. From head office, thousands of kilometres and several time zones away, it's hard to see how the pieces fit, or when one of them stops pulling its weight.
Your distributor
Buys and moves your product. Building your brand isn't their job.
Your broker
Pitches buyers and manages listings, across a long list of brands.
Your agency
Runs its own channel and reports on its own numbers.
Your Head of Canada
Sits on your side of the table, connects all of it, and answers to you.
Team member, not agency.
A full-time country manager is a big commitment for a market you're still proving. This gives you the same person on your side, sized to where Canada is today.
A Typical Agency
Several clients in your aisle
Works inside your business: your calls, your Slack, your goals
Works on your account
Reports on all of Canada: retail, Amazon.ca, online and marketing
Reports on its own channel
Recommends what Canada needs, even when that's someone else
Recommends more of what it sells
One brand per category, so there's never a conflict
Your Head of Canada
Brand & marketing
Making your brand land with Canadian shoppers, then doing the work.
Positioning and a quarterly plan for Canada
Content creation: photo, video and UGC
Social media
Meta ad management
Sell sheets, promo and demo materials
Amazon.ca & online sales
The channel your distributor doesn't touch, and often the fastest way to prove Canada.
Amazon.ca setup or takeover
Listings, content and Amazon ads
A Canadian Shopify store, or your site made Canada-ready
Pricing, shipping and currency for Canadian buyers
Partner coordination
Your voice in the room with everyone you already pay.
On distributor and broker calls with you
Tracking what was promised, and following up
Lining up what's in store with the marketing
Briefing and managing any other agencies
What I cover
Three jobs, one person accountable.
Strategy and the hands-on work, handled in-house through Sunnyboy's creative and ads team.
Plus one monthly report to head office.
Scope of work: I don't negotiate distribution contracts, plan trade spend or handle logistics. I work alongside the specialists who do, hold them to what they committed, and bring in trusted experts when you need them.
Every channel on one page: what happened in Canada, what's working, what's stuck, and what's next.
1. Intro call
30 minutes on where you are in Canada and where you want to be. Scheduled around your time zone.
2. Canada audit
In the first 30 days I meet your partners, walk the shelves, review Amazon.ca and your online presence, and hand you a clear 90-day plan.Amazon.ca setup or takeover
3. Monthly retainer
I work as part of your team from month to month, with a three-month minimum. Ad spend and larger shoots are billed separately.
How it works
Start small. Grow in Canada.
Who you'd be working with
Hi, I'm Allan. I own and build Canadian food brands, too.
I founded Chuck, a Canadian beef stick brand, and Sunnyboy, a creative and ads studio for food and drink brands. I've spent years in marketing, e-commerce and content across many different categories. I deal with the same shelves, platforms and partners you do, from the brand side.
Based in the Toronto area, close to the head offices of Canada's biggest grocers.